WSPRA presented the Spectrum Awards on April 7-8, 2021 at its annual conference, which was held virtually this year. Spectrum Awards recognize high-quality public relations efforts produced by or on behalf of Wisconsin school districts. This year, this statewide competition honored 52 school districts with awards.
“The work submitted by the Spectrum Award winners is a testament to the importance of school communications and community engagement,” said WSPRA President Tracy Habisch-Ahlin. “This year of COVID has highlighted the critical role communication professionals play in education. The award winners demonstrate how schools and communities serve the needs of our children best when they work together to understand educational priorities and needs.”
“Communicating with our stakeholders was critical during the COVID-19 pandemic, and the Reopening web page was a key component in our strategy,” stated Dr. Phil Ertl, Wauwatosa School District Superintendent. “By creating and promoting this central information hub, all of our stakeholders - including staff, families, students and members of our community - had the ability to access key data and updates in a timely manner.”
WSPRA’s Spectrum Awards are judged by members of other school public relations associations throughout the United States, including from Illinois, North Dakota, Minnesota, Michigan, Iowa, New York, Texas, Alabama, Arizona, and South Carolina. All entries were judged on a 30-point scale in six areas: goals and objectives, research and planning, execution and evaluation, results, language, and design.